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Blog posts : "General"

Executive Summary

September 19, 2016

Executive Summary The purpose of an executive summary is to summarize a report. Executive summaries are written for executives who most likely do not have time to read the complete document. Therefore, the executive summary must cover the major points and be detailed enough to mirror the content yet concise enough for an executive to understand the substance without reading the entire report.

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Depreciation at Delta and Singapore Airlines

September 19, 2016

Introduction

Depreciation expense is the way that the use of an asset is matched with the revenue that is generated from the asset on the income statement during the time period being reported. Each asset used in a business has a useful life as disclosed by the company’s depreciation policies for each category of asset. The other piece of calculating depreciation is the assumed salvage or “residual” value. There are several different methods of depreciating an asset:

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J.D. Salinger’s Catcher in the Rye

September 19, 2016

J.D. Salinger’s Catcher in the Rye

Holden’s Idealism:
•One of Holden’s biggest problems is his idealism. What he demands and expects of the world is unreasonable; he expects near perfection from everyone and everything and, as this is impossible, is always disappointed with the world and those around him.

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Charles Schwab Swot

September 19, 2016

The management’s constant vision of the future is made this company so successful. Schwab was looking for ways to match up and out perform its competitors and always searching and implementing new technologies. Schwab was a large company and was well known, which can be both strength and a threat. Schwab's name alone provides a certain reputation. Investors over the world have heard of Schwab and recognize their quality of services.

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Mkt/421 Using Perceptual Maps in Marketing Simulation Summary

September 19, 2016

Using Perceptual Maps in Marketing Simulation Summary
In the simulation I was a marketing manager for Thorr Motorcycles. I was faced with three different situations. In order to decide on the right actions to take in the situations I had help from three co-workers; Benjamin Bao (Chief executive officer), Chris Winter (Chief engineer), and Meredith Kiligore (Vice President Brand communication). This paper will reflect on the situation individually, my decision, and the suggested advice. The simulation helped show the relationship of differentiation and positioning. Differentiation is how the product is different from their competitors. CruiserThorr is different in many ways such as price and the lifestyle that comes with that motorcycle. Whereas, positioning is how a company position itself in the market. CruiserThorr is positioned as a high class motorcycle in the market. Even repositioning the product did not change this. I thought it would stay the same or get worse. However, by providing financing and other options the CruiserThorr improved their position in the market. As shown in the three situations.

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Sample Blog Post

July 22, 2015

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